Stellantis India brings Jeep® and Citroën dual-brand retail experience to Srinagar with new Stellantis Brand House
  • Marks Stellantis’ entry into a key, value-led market in the valley with a dual-brand retail format
  • Combines Jeep’s authentic SUV capability with Citroën’s comfort-first mobility philosophy in one destination while expands access to a diverse portfolio of global products—from rugged SUVs to comfort-oriented family cars
  • Delivers a modern showroom experience backed by comprehensive 3S support

 

Srinagar | April 23, 2026: Stellantis India today announced the opening of a new Stellantis Brand House (SBH) in Srinagar. Established in partnership with ARSH Automobiles Pvt. Ltd., the new SBH brings Jeep® and Citroën together under one integrated retail destination, offering end-to-end sales, service and genuine spares (3S) support.

 

At the inauguration, Shailesh Hazela, CEO and Managing Director, Stellantis India said, “Srinagar is an important, high-potential market with customers who are increasingly seeking comfort, safety, reliability, and capability—especially given the region’s terrain and all-weather driving needs. With this new Stellantis Brand House in Srinagar, we are strengthening our commitment to Jammu & Kashmir and ensuring customers have seamless access to our offerings—whether they seek the comfort-first approach of Citroën or the adventure DNA of Jeep. We are delighted to partner with ARSH Automobiles, whose strong local credibility and customer-first focus align with Stellantis core philosophy of remaining Customer First.”

 

Mohammad Anwar Khan Dealership Principal, ARSH Automobile added, “We are proud to bring the Stellantis Brand House to Srinagar, offering customers in the region access to two globally respected brands—Jeep® and Citroën—under one roof. Jammu & Kashmir is a market with growing aspiration and very specific mobility needs, and this integrated facility allows us to deliver both capability and comfort, backed by reliable service support. With Stellantis’ strong brand vision and our deep understanding of the local market, we are confident of building ARSH Automobiles in Srinagar as a world class destination for Jeep and Citroën customers offering trusted service, and an exceptional ownership experience.”

 

Designed as a modern, experience-led retail space, the Srinagar Stellantis Brand House combines digital discovery with personalized in-person engagement. The facility enables customers to explore products, receive expert consultations and complete their purchase journey in a transparent and convenient environment—backed by robust after-sales support. for both the storied brands - Jeep® and Citroën.

 

The dealership will cater not only to Srinagar but also to customers across nearby districts including Ganderbal, Budgam, Pulwama, Anantnag, Baramulla, Bandipora, Sopore and Kupwara, significantly enhancing accessibility to Stellantis brands in the region.

 

Key highlights of the Srinagar SBH include:

 

  • Integrated 3S operations for Jeep and Citroën—sales, service and genuine parts
  • A 12,000 sq. ft. facility featuring a modern showroom, customer lounge and consultation spaces
  • Display capacity for up to 5 vehicles, with a dedicated sales and customer support team
  • Service readiness with multiple service bays operated by skilled technicians attending to all customer needs
  • Trained technicians and doorstep conveniences including at-home test drives and pick-up & drop for service

 

The dual-brand SBH model gives customers in Jammu & Kashmir a wider choice through a single, unified experience—bringing together the distinct strengths of Stellantis’ iconic brands:

 

  • Jeep®, with a legacy of over eight decades, embodies freedom, adventure and authentic SUV capability—ideally suited to Kashmir’s varied terrain and driving conditions.
  • Citroën, backed by more than 100 years of innovation, focuses on comfort-led, human-centric mobility, appealing to customers seeking dependable, feature-rich vehicles supported by strong service assurance.

 

With both brands available at one destination, customers in Srinagar and the wider region can access a wide portfolio—from rugged SUVs to comfort-oriented family cars—supported by dedicated sales and after-sales teams.

 

Stellantis continues to expand its retail and service footprint across India with a focus on customer experience, accessibility and long-term ownership support. The Srinagar Stellantis Brand House adds a new touchpoint in northern India and reflects the company’s intent to grow through carefully selected, high-potential markets.